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B2B Content Marketing Specialist

Company: COACT Associates
Location: Toledo
Posted on: December 5, 2019

Job Description:

Reports to: Marketing Manager
General Summary:Responsible for helping plan, coordinate, produce, and deliver marketing content for COACT and our clients. The Content Marketing Specialist will do this effectively and efficiently for our clients and internal business growth projects. The Content Marketing Specialist is a member of the marketing department.
Responsibilities1. Author, edit, and proofread written copy for all content marketing activities related to each client's business growth campaign. This includes, but is not limited to: website copy, online ad placements, email, social media, print, and direct mail, so that each campaign is cohesive and effective to its intended audience.2. Oversee all content, articles, documents, marketing collateral, and other internal and external deliverables for all inbound and outbound marketing communication.3. Ensure all content is strategic, on-brand, and on message so that it is consistent in style, quality, and tone that supports COACT and our clients with minimum delay, efficiency, and accuracy. 4. Fulfills market facing touchpoints such as emails, and ensures they are sent to appropriate audiences. 5. Plan the most efficient use of design techniques and materials, internal and external, to deliver those content elements to our client and internal business growth projects.6. Develop and maintain appropriate content writing processes within new or established marketing systems to assure successful application and delivery fitting our business growth services.7. Meets regularly with the Manager of Marketing and reports progress on initiatives regarding marketing collateral and client satisfaction.8. Meets regularly with and consults with the Creative Manager to ensure consistency and agreement in tone of voice and visual aesthetics.9. Write original, powerful SEO content for blogs, press releases, and websites as well as write effective call-to-action statements.10. Manages editorial calendars that support client news and blogging initiatives.11. Engages in detailed internal and external conversations related to client satisfaction and makes the required changes to content as needed. 12. Familiar with CMS systems and posting content to customer websites.13. Interpret analytics and internal reporting software for SEO measurements, and discuss and explain reporting metrics with clients as needed.14. Performs related duties as assigned or as situations dictate.
Required Knowledge, Abilities and Skills 1. Experience writing copy, developing content, editing, and proofing2. Impeccable writing and oral communication skills, including grammar3. Strong sense of urgency and attention to detail4. Knowledge of general computer hardware and software applications and excellent computer skills (Word, Excel, Google Docs, etc.)5. A self-starter with a high level of energy and motivation, and able to learn and work effectively in a fast-paced environment6. Highly developed planning, organizing, and time management skills with attention to detail, quality, and timeliness.7. Highly developed communication skills and possess strong problem-solving skills8. Developed leadership skills9. Working knowledge of general operational processes, policies, and procedures10. Ability to understand and interpret various concepts, practices, and procedures to produce desirable outcomes11. Ability to judge various situational dynamics without disruption to take most appropriate action.12. Ability to work well with and form appropriate relationships and interaction to optimize performance.13. Ability to take as well as give direction when needed that will advance the efforts of the organization.
Education and Experience Requirements:This position requires a BA or BFA in English, Communication, or Journalism and/or a minimum of 2 years related experience.

Keywords: COACT Associates, Toledo , B2B Content Marketing Specialist, Sales , Toledo, Ohio

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