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Associate Digital Experience Manager

Company: Master Lock
Location: Maumee
Posted on: November 15, 2023

Job Description:

Company Description

At Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we work to fulfill dreams of home by aligning around common goals, being agile in the face of change, holding ourselves accountable, and acting with integrity and transparency. We succeed when everyone belongs and strive to build a Home for All where all associates can be their true, authentic selves at work. Learn more about our culture here.

Job Description

As an Associate Digital Experience Manager on the Web Experience Team, you'll have the opportunity to manage and support the maintenance, operation, and development of our mission-critical websites. In this position, you will lead the day-to-day efforts of our various web experience programs including gathering functional requirements, designing and overseeing development of new experiences, implementing ongoing website content updates, planning and testing integrations, validating new digital tools, and making key decisions based on user data and feedback. You will interface directly with internal and external IT/IS teams to ensure the successful development and deployment of web projects and you will partner with our different business unit teams to assist them with their web experience needs.

Position location -Hybrid 3 days a week onsite at one of our hub offices: Oak Creek, WI; Deerfield, IL; Maumee, OH; North Olmsted, OH.


  • Manage the day-to-day operations, maintenance, and administration of the Fortune Brands Innovations website portfolio.
  • Develop and implement elegant interfaces and designs to elevate our customers' experience throughout their digital shopping journey; including wireframes, prototypes and UX designs.
  • Produce and publish new digital content in a creative way.
  • Ability to perform enhancements to existing system(s).
  • Conceive and develop new features and extend existing features of our web applications.
  • Understand all aspects of our platform including frontend and backend technologies.
  • Develop, evaluate, and oversee the implementation of A/B testing.
  • Oversee, edit and drive onsite content to improve customer engagement through content, SEO and CRO.
  • Develop and refine procedures for repeatable success.
  • Oversee website standards (i.e. images, graphics, videos and artwork).
  • Audit content to ensure accuracy and consistency across brands.
  • Collaborate with other teams and departments (e.g. agencies, product managers, creative team, IT, etc.).
  • Monitor and analyze website traffic for insights to drive customer acquisition.
  • Keep track of developments in web technology.


    • Minimum 3 years of experience managing websites.
    • Bachelor's, Associate's, or certificate in Marketing, Communications, User Experience, or a related field a plus.
    • Experience with image editing tools such as Adobe PhotoShop, XD, Figma, and/or Illustrator required.
    • Experience publishing and curating content on websites.
    • Experience with content management systems (CMS).
    • Experience in participation of defining value added platforms to support business initiatives.
    • Working knowledge of SEO, SEM and social media acquisition tactics.
    • Working knowledge of HTML, CSS, and Javascript.
    • Moderate to high level capability with database queries, Microsoft Excel, Microsoft Access.
    • Have an understanding of website architecture, internal website search and URL structure.
    • Working knowledge of web analytics providers such as Google Analytics.
    • Attention to detail.
    • Excellent writing skills.
    • The will and want to learn new skills.

      Additional Information

      At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits, inclusive fertility / adoption benefits, and more.We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates' feeling of belonging at work.

      Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at to learn more.

      Equal Employment Opportunity

      FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

      Reasonable Accommodations

      FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at and let us know the nature of your request along with your contact information.

Keywords: Master Lock, Toledo , Associate Digital Experience Manager, Executive , Maumee, Ohio

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