Ecommerce Marketing Manager

Company: Burkett Restaurant Equipment
Location: Perrysburg
Posted on: June 24, 2022

Job Description:

Burkett Restaurant Equipment & Supplies is a leading foodservice equipment and supplies dealer. Our goal: to be the most trusted name in foodservice.To assist in continuing our mission, Burkett is seeking a talented Ecommerce Marketing Manager to join the team to manage digital marketing efforts and our website marketing team. This role will lead an ecommerce strategy and growth plan and manage and drive on-site conversion. This digitally savvy leader will also be accountable to be an industry and business expert of best practices in on-site search and merchandising, product content management, web analytics, digital catalogs, search engine optimization, and search engine marketing to drive above market growth in the ecommerce channels.This role is an onsite or hybrid (onsite & virtual) role working out of our Perrysburg, Ohio main office. The option to incorporate a hybrid working schedule, if needed or preferred, would require working onsite 2 to 3 days a week. For an out of the area team member, there could also be consideration for being onsite for 1 full week each month.Responsibilities

• Oversee the online merchandising, engagement, and measurement of burkett.com
• Lead a team of Content Associates and Web Development
• Manage, evolve and optimize burkett.com to be best in class, inclusive of merchandising, education, and manufacturer partnerships
• Working closely with external agencies, supply partners, and cross-functional team members, s/he will be responsible for the day-to-day performance, growth and optimization of burkett.com
• Lead our online Customer Experience including Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance, Functionality and Usability
• Evaluate web traffic and metrics to help measure and inform web updates and strategies for website content, landing pages and paid search copy
• Direct off-page optimization projects (e.g. link-building)
• Build and execute a robust customer journey experience for ecommerce
• Manage A/B testing and experimenting on digital channels, landing pages, and creatives to maximize conversion rates
• Drive cross-departmental collaboration, communication, and process improvement and manage a team of internal and external resources
• Foster a culture of continuous optimization by developing and implementing a strong framework for iterative testing (creative, copy, segmentation, targeting)
• Create and execute an SEO and content plan that increases website traffic, conversion rates, average order size, and customer retention
• Own Google Analytics tracking and reporting, collecting data and reporting on traffic, rankings and other SEO aspects
• Produce, analyze, and deliver reporting on digital marketing KPIs including traffic, CPA, CR, ad spend ratios, and overall growth and health of digital marketing channels
• Partner closely with sales and brand marketing to ensure ecommerce efforts align with overall marketing goals and complement all marketing promotions
• Document, develop, and evolve tools and processes to support business needs and ensure data integrityRequirements
  • Bachelor's degree in Marketing, Business, Sales or eCommerce
  • MBA preferred, but not required
  • 5+ years of experience in digital marketing and eCommerce markets
  • B2B and omnichannel marketing environment is a plus
  • Technical marketing and web development understanding (SEM, SEO, PPC, Google Analytics, Google Ads, Google Shopping, Google Tag Manager, Google Search Console, Microsoft Advertising, etc.)
  • Experience with relevant software applications - Magento, NetSuite, CRM (or similar)
  • Strong track record in developing ecommerce websites; previous distributor or wholesale experience is a plus
  • Deep understanding of UX/UI with customer experience
  • Strong leadership, management, analytical skills, and technical aptitude
  • Strong marketing sensibility and ability to balance content and commerce
  • Strong communication skills with the ability to present and discuss analysis to executive managementBenefitsThe Company offers competitive wages, a complete benefits package which includes options for Health, Dental, Vision, Short & Long Term Disability, Life, Paid Time Off & Holidays after a 30 day waiting period and a 401(k) retirement program after a 90 day waiting period. The company also offers flexiblility for a hybrid work schedule for both onsite and virtual arrangements.About Burkett
    Burkett Restaurant Equipment & Supplies is a leader in the distribution of new and used restaurant equipment. We have been recognized as one of the fastest growing private companies in the foodservice industry by Inc. Magazine and were awarded the 2019 Management Excellence Award by Foodservice Equipment Reports Magazine (FER). If you're looking for a positive and energetic company where your ideas are valued, Burkett is the company for you!
    We are an Equal Employment Opportunity employer & a Drug Free Workplace.To learn more about careers at Burkett please visit: https://www.burkett.com/careers

Keywords: Burkett Restaurant Equipment, Toledo , Ecommerce Marketing Manager, Executive , Perrysburg, Ohio