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Research Director

Company: WTOL-TV Toledo
Location: Toledo
Posted on: November 19, 2021

Job Description:

WTOL, a TEGNA company, is looking for a Research Director to help create a data-informed culture by being the eyes, ears, and voice of the consumer. Join a local media organization known for award-winning journalism, excellence in innovation, and a great workplace culture. If you're looking to grow your career and enjoy a great place to live, this is your opportunity! Responsibilities:

  • Track target audiences, competitive landscape, societal trends, pre-campaign insights, post-campaign effectiveness for WTOL, and its advertisers
  • Generate regular and ad hoc reports on key performance metrics for TV, sales, and digital
  • Find data stories from internal and external research sources
  • Simplify complex information into proper context with actionable insights
  • Prepare compelling and succinct presentations to different personality types--executives, salespeople, journalists, and marketers
  • Collaborate with news, sales, and marketing on strategies that drive ratings and revenue
  • Develop and design market research study briefs, methodologies, and consumer profiles/personas
  • Partner with internal stakeholders and 3rd party vendors on executing research Requirements:
  • Bachelor's degree with 1-3 years' experience in broadcast media or related or aptitude, attitude and acumen to adjust quickly to the environment.
  • Understanding of audience measurement tools; comScore, Google Analytics, and consumer-facing analytics; social media, Stowell, Media Monitors
  • Strong command of software tools: Wide Orbit Media Sales, Google Data Studio, TV Essentials (comScoreTV), Prime Lingo (Scarborough), Excel, and PowerPoint
  • Self-starter who can identify what needs to be done, in what order, and then do it
  • Proven skills/examples of being a data storyteller
  • Strong verbal and visual communication of research information
  • Capability to streamline basic, regular reporting to create more time for high-value work
  • High attention to detail and accuracy in a fast-paced environment
  • Ability to juggle multiple projects simultaneously while meeting deadlines
  • Life-long learner who can adapt to new software programs and research tools
  • Understanding of the role attribution plays in sales and marketing
  • Must be willing to work on site in Toledo, Ohio. This is not a remote position Work Environment: Office Physical Demands: Sedentary work Travel: Rarely: less than 10% Work Environment Set: Office: normally performed in a typical interior/office environment Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc. About TEGNA TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit TEGNA requires all employees to be fully vaccinated (as defined by the CDC) against the coronavirus. EEO statement: TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.

Keywords: WTOL-TV Toledo, Toledo , Research Director, Executive , Toledo, Ohio

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