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Channel Marketing Manager

Company: Libbey Inc.
Location: Toledo
Posted on: January 16, 2020

Job Description:

**Must have experience within the foodservice and/or hospitality indsutries.**The Channel Manager serves as the primary marketing contact for the sales team with designated Libbey customers and channels, responsible for the execution of category positioning, strategy and assortment development in collaboration with the internal cross-functional teams.The Channel Manager works closely with sales and product and marketing teams to drive significant profitable business growth. This position will also be responsible for analyzing and interpreting sales/profit, industry, distributor, operator (end users) and competitive data to support daily decision-making, as well as product and marketing communications support.--Responsibilities:Develop deep, expert understanding of assigned channel(s), market segment and key business drivers, such as pricing, product/customer experience, competition, etc.Understand the market with respect to the overall industry, GPO's, distributors, operators (end users) as well as competition, price points, etc.Direct channel assortment differentiation and manage channel conflict by fostering excellent communication internally and externally, and through strict adherence to channel rules of engagementDevelop an annual strategic plan with sales and product marketing managers to establish priorities, achieve maximum growth and meet or exceed annual operating plan goalsIn partnership with the sales teams, help develop and deliver the sales forecast for assigned channelEvaluate ROI and effectiveness of private label programs and execute those that profitably benefit Libbey's market strength and leadershipEstablish productive, professional relationships with key personnel in channel accounts and throughout LibbeyEstablish consistent, effective communication with product management to ensure customer requirements and market opportunities are captured in the product development processWork with designated outside agencies and internal personnel to develop appropriate marketing materials as assignedResponsible for channel strategies leveraging channel issues, opportunities, trends and insightsAid channel Sales leaders with meeting preparations, presentation and other assistance as neededManage sponsorship and channel trade show opportunities - registration, product selection and ordering, coordination of displays and other logisticsManage channel and customer level analytics, including P&L--Requirements & Qualifications:Bachelor Degree in business administration, marketing or a related field; MBA preferred5+ years of experience in successfully driving integrated channel sales & marketing strategies, plans, programs and operations to drive revenue growth - channel management experience is a mustDemonstrated understanding and experience of designated channels highly preferredAbility to manage budgets, measure marketing effectiveness and efficiency to ensure delivering on corporate profitability goalsAbility to understand and synthesize financial, analytical and insight research to create actionable insightsProven track record in leading and working effectively with cross-functional teamsProven track record of success in working independently, meeting project objectives/deadlines and managing multiple tasks simultaneouslyStrong Microsoft Excel, Word and PowerPoint skills

Keywords: Libbey Inc., Toledo , Channel Marketing Manager, Advertising , Toledo, Ohio

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